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WE ARE KEEN

OUR VALUES

welcome to keen

We're a small agency based in Vietnam, working with clients in Southeast Asia.

We opened Keen in 2025 after years of leading digital marketing teams and consulting for brands in the public and private sectors. Our aim is to support our clients with the tools and frameworks to tell their stories creatively and effectively online. 

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ESTHER DE LA CRUZ

Esther is an writer and storyteller with more than 15 years of experience in branding, creative direction, and content marketing.

Esther began her career in journalism and media relations for the luxury hospitality industry. She founded the Philippines' first sustainable travel platform in 2014, and served four years as editor of Vietnam's national tourism website. These days she places her gifts for storytelling and organisation in the service of people and projects making positive impact. 

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At Keen we see each project as a chance to highlight our client's values and amplify their voice in the world.

BE DUY KIEN

Kien is a digital marketing strategist and product manager with an honors degree in International Business Economics. 

Kien built a strong foundation in strategy and execution working across public-private partnerships, corporations and SMEs in tourism and e-commerce. He combines research, data analytics, and content to design strategies that drive sustainable growth. His passion is using digital tools to help businesses and communities tell their authentic stories.

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Truth 

We reveal the beauty in what already exists, and hold it up for your team, shareholders, and customers to see. We believe marketing is most powerful when it's honest.

Creativity

We help you realise your vision in a way that is fresh, engaging, and specific to your brand. Finding the true essence of an organisation and expressing that with flair is our specialty.

Support

We take time to understand the big picture in order to address core issues and find lasting solutions. Sharing our knowledge and training teams to perform at higher level is part of our service.

Professionalism

We hold ourselves to high standards of integrity and accountability in all our interactions. We believe in clear communication, kindness, and respect, especially when we disagree.
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